Nurture

Follow Up Boss is great at converting new leads, but past clients often get forgotten. Here's how Canadian agents set up a follow-up system that runs itself and still feels personal.

A monthly home value email is the one message past clients actually open, because it's about their home. Here's what to include, a copy-and-paste template, and how to follow up when someone engages.

Most agents sit on hundreds of past clients and old leads they haven't talked to in a year. This is the week-by-week process to re-engage them and surface the ones most likely to list.